Aviation journalist Andreas Spaeth recalls
When Airbus took over the C Series, the guessing game began: What would the aircraft now be called? Since the type was already known, the Airbus marketing team thought it would be a good idea to keep everyone on the edge of their seats—after all, the new designation was the last unanswered question. Would it perhaps be the A360? Or the A200?
On June 17, 2018, the media were flown to Toulouse, where the “foundling” was to be presented as the new member of the family. Head of Sales John Leahy had previously referred to the C Series as a “cute little airplane”—an ironic dig at a rival that had now surprisingly fallen into Airbus’s lap.
So we all stood at the edge of the runway on the Airbus site and waited for a sign from the heavens that would reveal the secret. And then it arrived—doing a few laps and flying some elegant turns so that everyone could see what was emblazoned on the new Airbus livery: the Airbus A220-300. The aircraft landed and was greeted with great fanfare next to a stage, as A220 flags were distributed to the onlookers. At that moment, the packaging, the branding, was more important than the content.
The aircraft bore a Canadian registration and Maple Leaf flag as a sign of its origins.